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Allegedly, the company was started by Øyvind Bjørn primary as a joke against his father, Kristoffer Bjørn. Øyvind Bjørn was approached by Lina Lovland and several others about starting a Borean-Anime inspired wholesome maid café, originally believing it as a joke he bought and invested several million UKR into company. Later forgetting about it until he was called by Lovland about opening a second location due to the café success. His father, Kristoffer was reportedly, extremely disappointed in his son for tying the family name into a maid café chain. Though he did not force Øyvind to sell the company, he required the café chain to never directly or indirectly include the Bjørn family in any form of advertisements, investors info and only allowed the family to be named in necessary legal documents.